Discounts offered in Facebook check-in 'Deals'
(AP) -- If you use Facebook to "check in" to your favorite restaurants or shops, you can now expect to see rewards and discounts from companies looking to drum up business and lure in loyal customers.
View Article99-cent pricing may not be worth the penny, researcher says
Just-below pricing, or 99-cent endings, is a common marketing tool used to attract customers looking to get bang for their buck. But a RutgersCamden professor says that, in some cases, a penny saved...
View ArticleI more than 'like' you: Company diversifies Facebook buttons
Sure, you can "like" a store on Facebook, but you can't easily tell all your friends you "want" that new pair of jeans, "love" that handbag or "own" that sleek electric guitar.
View ArticleVirtual dressing rooms changing the shape of clothes shopping
At the Westfield Culver City (Calif.) mall, jeans shopper Stephanie Heredia stepped into a booth resembling an airport body scanner. In less than 20 seconds, she walked away with a printout that...
View ArticleFacebook plans campaign to 'friend' small business (Update)
Facebook wants to increase its advertising and get more clicks on all kinds of ads. It believes tapping into the lucrative small business market will help it achieve those goals.
View ArticleFirm feeds demand for iPhone apps
Companies are increasingly pitching their products using text messages and cellphone applications. But a South Florida entrepreneur is taking the idea to the next level by designing iPhone apps for...
View ArticleYahoo launches online consumer privacy tool
(AP) -- Yahoo wants its users to know what it knows about them.
View ArticleMicrosoft pulls plug on home energy monitor
Microsoft announced on Thursday it is pulling the plug on a free online home energy monitoring tool that allows consumers to gauge their usage and reduce consumption.
View ArticleSocial media fuel small businesses from startup stage
Laid off after 23 years in the mortgage lending business, Dede Parise couldn't find a job. So she took a marketing class to reinvent her career, and before long she turned an assignment into a company.
View ArticleResearch brings novel perspective to measuring marketing performance
Marketing performance is a multidimensional phenomenon, the control of which requires simultaneous use of multiple performance indicators. In practice, the sets of marketing metrics and control systems...
View ArticleSolar lantern for people living without electricity
Panasonic Corporation today announced that it has developed a solar lantern that doubles as a charger for people living without electricity. With a built-in rechargeable battery to store solar energy...
View ArticleNew business tool reveals star products
Expert decision analysts have turned one of the ABC's of business on its head and devised a brilliant new tool to help improve the bottom line.
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